Last 30 days · spend → leads → discovery calls → close calls → sales
Media-buyer analysis of your funnel, written from the numbers
Click Generate brief to have claude-opus-5 read this period's spend, funnel, and verdicts and write your strategic take.
What to scale, what to kill — decided from the numbers
It produced 2 of 145 leads (1%) and 1 of 43 appointments (2%). This creative is carrying the account — put more budget behind it.
100 leads and 21 appointments at the lowest cost per appointment ($99). Scale this one.
Between them: 13 leads, 0 appointments, and cost per lead of $57–$57. The spend isn’t converting to pipeline.
Launched in the last 4d. Leads take a few days to book calls, so 0 appointments here is expected — don’t cut it yet.
Daily paid-media investment against attributed revenue
Where the money turns into pipeline
Share of leads by creative
Leads generated over time
Is attribution actually working?
20 appointments arrived with no ad attached (organic / referral / direct, or UTMs didn’t populate). Everything else traces to a specific campaign.
Your highest-spend creatives right now
Ranked by spend, with the call to make
| Campaign | Spend | Leads | CPL | Appts | Cost/Appt | Revenue | ROAS | Call |
|---|---|---|---|---|---|---|---|---|
Ci 12 Australia Wide - Broad - Funnel LeadsACTIVE 1 ads | $744 | 13 | $57.26 | 0 | — | $0 | 0.00x | KILL |
Remarketing - Warm 90D - Top 6 Ads - Oct 2026ACTIVE 6 ads | $681 | 22 | $30.96 | 1 | $681 | $0 | 0.00x | KEEP |
Ci 13ustralia Wide - Broad - Funnel LeadsACTIVE 1 ads | $501 | 10 | $50.14 | 0 | — | $0 | 0.00x | MATURING |
Ci 5PAUSED 2 ads | $2,082 | 100 | $20.82 | 21 | $99 | $0 | 0.00x | SCALE |