Last 30 days · spend → leads → discovery calls → close calls → sales
Media-buyer analysis of your funnel, written from the numbers
Click Generate brief to have claude-opus-5 read this period's spend, funnel, and verdicts and write your strategic take.
What to scale, what to kill — decided from the numbers
It produced 47 of 82 leads (57%) and 15 of 53 appointments (28%). This creative is carrying the account — put more budget behind it.
47 leads and 15 appointments at the lowest cost per appointment ($170). Scale this one.
Launched in the last 3d. Leads take a few days to book calls, so 0 appointments here is expected — don’t cut them yet.
Low spend so far with leads still coming in — let it run before deciding.
Daily paid-media investment against attributed revenue
Where the money turns into pipeline
Share of leads by creative
Leads generated over time
Is attribution actually working?
24 appointments arrived with no ad attached (organic / referral / direct, or UTMs didn’t populate). Everything else traces to a specific campaign.
Your highest-spend creatives right now
Ranked by spend, with the call to make
| Campaign | Spend | Leads | CPL | Appts | Cost/Appt | Revenue | ROAS | Call |
|---|---|---|---|---|---|---|---|---|
CI 2- 23-35 Male Australia Wide - Funnel LeadsACTIVE 1 ads | $193 | 4 | $48.35 | 1 | $193 | $0 | 0.00x | KEEP |
CI 3- 23-35 Male Australia Wide - Funnel LeadsACTIVE 1 ads | $150 | 1 | $150.03 | 1 | $150 | $0 | 0.00x | KEEP |
CI 4- 23-35 Sales - Funnel LeadsACTIVE 1 ads | $80 | 0 | — | 0 | — | $0 | 0.00x | MATURING |
CAMPAIGN 17 Sales Interest - 21 JULY 2025 - Leads –PAUSED 1 ads | $2,543 | 47 | $54.11 | 15 | $170 | $0 | 0.00x | KEEP |
CAMPAIGN 25 - 27 JULY 2025 - LEADSPAUSED 1 ads | $1,871 | 28 | $66.83 | 5 | $374 | $0 | 0.00x | KEEP |
CI - 23-35 Male Australia Wide - Funnel LeadsPAUSED 1 ads | $192 | 1 | $191.97 | 0 | — | $0 | 0.00x | MATURING |